Do you have a presentation coming up for school or work very soon?

Perhaps, it’s a presentation with PowerPoint or maybe you need to do an on-camera presentation of some sort. 

You know we all have to give a presentation at some point in our lives, so we might as well make it a memorable one. Even if you want to start shooting a YouTube video, you will need to learn how to structure your presentation properly.

So, in this blog, I’m going to take you through 7 simple steps that will make your presentation not only more professional sounding but memorable too.



We all have to give a presentation at some point in our lives, so, we might as well make it a memorable one.  In this blog post, I’m going to take you through 7 simple steps that will make your presentation not only more professional sounding but memorable too! 

 What we will cover: 

1. Know your audience

2. Create a structure 

3. Use Visuals

4. Use Repetition 

5. Tell a Story 

6. Be Authentically YOU

7. Practice… Practice… Practice… 



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Ok, let’s dive in. Here are 7 Presentation Skills that will help you leave a lasting impression with your audience: 


1. Know Your Audience     .

Now, what does that mean?

Many people just write a presentation without learning enough about their audience. So, by knowing who your audience is, will actually help you understand what the type of content they are going to be expecting. For example, doing the same presentation to a bunch of high school students interested in starting a business, is not going to require the same delivery style of say, a boardroom filled with Upper Management. The expectations and the understanding of those two different types of audiences are going to be on completely different levels. So, dig up some information about who your audience is, what industry they work for and what positions they generally hold in the company. This will allow you to tailor the content and the delivery of the content to that type of person. You can’t really expect to present the same presentation to two different types of audiences because for one type of audience, your ideas might be really well received, but for the other audience, you might bomb.


2. Use A Simple Structure 

Many people think that you need to write a script out for every word of a presentation. But this is simply not true. In fact, it will make you even more nervous because then you might mess up or lose your place in the script and that would really stress you out. So, instead, start by designing a really simple structure or framework and then stick to it and then make sure each section builds upon the last to keep it flowing. Make any complex ideas as simple and as easy as you can for your audience to retain the information, effectively, and keep your presentation within that structure. That is the best way to present, because you can then be flexible within that structure, which will allow you to change things up as needed for different types of audiences.  


3. Use Visuals 

When you are building your presentation, use as many visuals as possible. The graphs, charts and graphics will make it easy for you to remember the content and it will also help you engage your audience even more. Let’s face it, nobody likes hearing somebody speak for hours without any visual stimulation. Especially since about 65% of all people are visual learners. If you use graphics and illustrations in your presentation, you will be relating to a large proportion of your audience. Remember the old saying: “A picture is worth a thousand words”. A picture can make a powerful impact on your audience and leave a lasting impression. So, use pictures.


4. Use Repetition      .

Don’t be afraid to use repetition to help people remember the most important points of your presentation. Repetition helps information stick. A common structure that many people use is simply this: Tell them what you are going to tell them. Then cover those points in more detail in the body of your presentation. Then tell them what you told them by giving the audience a recap. This will ensure maximum retention and memorability for your audience. Three times is the key!


5.   Use Storytelling      .

Our brains are wired for storytelling. Before the written language of our time, history was passed down through verbal stories. Stories are powerful way to convey teaching points and help your audience remember the most important elements through the power of storytelling. So, see if you can recall a story from your life or career and include the moral or teaching element to illustrate your point through that story. Your audience will likely remember that point much better if you tell a story to strengthen an idea or an argument.


6. Be Authentically YOU     .

When you are presenting, don’t think you need to be overly serious or pretend to be someone else. The best thing you can do is show up as the very best version of yourself. If you come across as too stern or authoritative, you might alienate some of your audience and they won’t be able to relate to you. On the other hand, if you look overly nervous or anxious you will also alienate the audience because they are going to feel sorry for you. Either way, its distracting to the message and to the goal of your presentation. Your goal, of course, is to relate that information to the audience in an informative, engaging and entertaining way. So, loosen up and show up in a relaxed calm state if you want to make a lasting impression. 


7. Practice… Practice… Practice… 

So many people spend hours and hours building their presentations that they barely leave enough time to practice the delivery of that presentation. However, the delivery is the most important part. A smooth and confident delivery will help your presentation hit the mark and leave your audience with the takeaways that is the most important. The most important element will be your confidence and knowledge of the slides. If you know each slide by heart, you will be able to smoothly transition from one slide to the next seamlessly without having embarrassing gaps in your content. Try practicing out loud in front of a camera, or in front of your family or friends and ask for some constructive feedback to help you improve.   


So, there you have it, seven presentation tips to leave an impression. 

Let’s do a quick recap so you can remember it more easily: 

1. Know your audience.

2. Create a structure.

3. Use Visuals.

4. Use Repetition. 

5. Tell a Story.

6. Be Authentically YOU.

7. Practice… Practice… Practice…



Do not forget: Speak up. Speak out. Be ready to be heard because remember: YOUR VOICE MATTERS.